EXPLOSIVE GROWTH! AYASAN INDONESIA REVOLUTIONIZES HOME SERVICES ACROSS SOUTHEAST ASIA

Explosive Growth! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Explosive Growth! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

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Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company provides a wide range of home services, from cleaning services to caregiving, and has established a user following exceeding one million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is quickly establishing itself across several territories in Southeast Asia.




The Southeast Asian PRT Jakarta home services market is estimated at approximately $15 billion, with the domestic cleaning sector growing at an annual rate of 15%, and the childcare industry growing to a $3 billion market. In this dynamic market, Ayasan utilizes Japanese expertise and a unique talent development system to capture a larger market segment.

“Our strength lies in integrating Japanese quality control with local expertise with a comprehensive talent network across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a rich background at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has built a team of over 50,000 specialized staff members.



Ayasan’s rapid growth is supported by an aggressive regional expansion strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also extending operations in several other Asian countries. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has established itself in babysitter Jakarta business support, with over a thousand customers including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and startup companies such as FlashExpress and Gowabi has been increasing significantly.



“I am assured that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company boasts an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is exploring cross-border service expansions, including worker placement overseas, positioning itself as a dominant force in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is currently exploring collaborations with potential partners for its upcoming development phase. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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